Produced the new 16×9 on-air, off-air and digital look for [V] in conjunction with Frost Design and David Brown (creative director at the music channels). All on-air communication appears inside the animated brackets.

Re-branded dance channel “Club V” as hits channel [V]2.

Created a branded block from 7am-10am weekday mornings which featured inspiring music, horoscopes and weather. Aimed at 25-54 women, it resulted in an immediate ratings increase.

Spot was created and produced by the Glue Society.

Repositioned the Country Music Channel as cool and urban in conjunction with David Brown (creative director at the music channels).

The jumbotron look was a cost-efective branding device which gave the channel a big-event feel.