A spot designed to play in January to build excitement for Nine’s coverage of Australia’s biggest sporting codes in the year ahead.
Sports Image
Month: February 2020
Sports Launch
A new year launch track created to demonstrate Nine’s dominance in coverage of all the major sporting codes in Australia.
This was one spot from a broad campaign promoting Drama, Lifestyle, Comedy and Movies. The idea was to literally bring the world of television into your lounge room.
Writer/ Director: Graham Cousens, Production House: Ambience Design
Swimming Championships
One of several campaigns for swimming championships. Apart from attracting huge ratings for the meets, these promos were used by the swimmers to pump them up in the dressing rooms before their races.
Writer/ Director: Graham Cousens, Production House: Engine
Cricket Opener
Created the openers for Nine’s coverage of cricket over summer. With this one I concentrated on the technical analysis of the game and designed a ‘donut’ where footage could be updated regularly in the 3D jumbotron.
Creative Director: Graham Cousens, Cricket EP: Graham Koos, Production House: Engine, Music Composition: Bob Davies
West Indies Cricket Promo
To promote the upcoming West Indies cricket tour of Australia, I was sent there to create a promotion campaign.
The objective was to create excitement for the tour by showing the team’s preparation and the fact that cricket is in their blood.
Writer/ Director: Graham Cousens
Network Branding
Created a new ‘look’, series of idents and brand campaign that successfully repositioned Nine as fun and entertaining but still sophisticated. Nine had its most successful ratings year in a decade following the launch of the rebrand.
Creative Director and Director: Graham Cousens, Design: Dean Hastie, Graphics: Ambience, Design, Music Composition: Bob Davies
Broadcast Design Montage
A demo reel of some of the broadcast design work I was responsible for while at Channel Nine.
Creative Director: Graham Cousens
News Branding
Wrote and produced news image campaigns based on the “Who’s Who of News” positioning by Alan Morris. Created the live city backdrops for 6pm News in Sydney, Melbourne and Brisbane.
Creative Director: Graham Cousens, Talent Director: Brad Smith, Graphics: Post Lounge, Music Composition: Bob Davies
The Footy Show
The Footy Show is hosted by ex rugby league players who can’t act. Each year I would shoot a promo for the show announcing its return.
The first spot is a spoof on Tony Bullimore’s famous rescue from his upturned yacht in the Southern Ocean. The second is a Frankenstein spoof announcing the return of one of the hosts, Ray Hadley, who had been sacked the previous year.
Writer/ Director: Graham Cousens, DOP: John Bowring, Sound Design: Buzz Pringle
50 Secrets of Surry Hills & Redfern
Wrote and produced a book with Michael Bodey (Journalist) and Hilbert Ho (Designer) as a fundraiser for the local school my boys attend – Bourke Street Public School in Surry Hills. It’s been extremely well received and has raised a lot of money.
