Graham Cousens
Created 2009 ASTRA nominated “Alphabreaks” (26 x 90sec) in which a band “Dappled Cities” sing an original song for each letter of the alphabet. Also produced a 90sec commercial for Oral B inspiring kids to brush their teeth.
Created “Camp Rock the Tasman” reality show (5 x 1/2 hours) where 10 Aussie kids were sent to compete with 10 Kiwi kids for the chance to produce a professional music video. Series plays on the US channel in August 2009.
Created three 3-4 min. local interstitial formats (“What a Life!” – 26 Eps, “Undercover Coach” – 12 Eps and “Hidden Talents” – 26 Eps) designed to deepen Disney Channel’s connection with its 5-15 years audience in Australia and New Zealand.
All three formats are now being produced successfully in the US, UK, Europe and Asia.
Executive Produced a short-form animation pilot “Don’t Feed the Gumwalds”. This was produced for a US animation compilation show called “Shorty McShort Shorts”.
Short-form format originating from Disney Channel Italy. Responsible for localising an Australian version through Fremantle Media. Two series have aired (66 x 6mins) and the second series won the 2009 ASTRA Award (Best Children’s Show) and was nominated for a 2009 Logie.
It is consistently the top-rating kids show (5-15yrs) on Foxtel and is frequently the top-rating Australian scripted show in all people.
Built a state-of-the-art on-air promotions department; hired 8 world-class creative producers and admin staff; installed a Final Cut Pro facility with 10 workstations, Pro Tools and production suites.
The channels have had their most successful ratings periods ever since on-air creative was localised.
Produced a series of 16 Channel Idents through Z-Space and RobotDNA that took the existing ribbon on-air branding device to an all new level. All of them are now playing on Disney Channels globally.
Executive Producer: Graham Cousens, Producer: Stephanie Howle, Director/ Designer: Dana Rayson, Composer: Kyls Burtland
Phineas and Ferb is a 1/2 hour cartoon about two brothers who build crazy inventions in their backyard.
Created a fully integrated comp communicated via on-air, magazines and on-line. Kids had to build a contraption that would creatively move a marble from one corner of a cubic meter of space to the opposite corner. It was a huge success with over 40,000 unique on-line votes for the top 10.
Produced the new 16×9 on-air, off-air and digital look for [V] in conjunction with Frost Design and David Brown (creative director at the music channels). All on-air communication appears inside the animated brackets.
Re-branded dance channel “Club V” as hits channel [V]2.
Created a branded block from 7am-10am weekday mornings which featured inspiring music, horoscopes and weather. Aimed at 25-54 women, it resulted in an immediate ratings increase.
Spot was created and produced by the Glue Society.