XYZ Music Channels

Channel V Rebrand

Produced the new 16x9 on-air, off-air and digital look for [V] in conjunction with Frost Design and David Brown (creative director at the music channels). All on-air communication appears inside the animated brackets.

Re-branded dance channel “Club V” as hits channel [V]2.

CMC Rebrand

Repositioned the Country Music Channel as cool and urban in conjunction with David Brown (creative director at the music channels).

The jumbotron look was a cost-efective branding device which gave the channel a big-event feel.

next >Disney_Channels.html

Mornings on Max

Created a branded block from 7am-10am weekday mornings which featured inspiring music, horoscopes and weather. Aimed at 25-54 women, it resulted in an immediate ratings increase.

Spot was created and produced by the Glue Society.