XYZ Music Channels
XYZ Music Channels
Channel V Rebrand
Produced the new 16x9 on-air, off-air and digital look for [V] in conjunction with Frost Design and David Brown (creative director at the music channels). All on-air communication appears inside the animated brackets.
Re-branded dance channel “Club V” as hits channel [V]2.
CMC Rebrand
Repositioned the Country Music Channel as cool and urban in conjunction with David Brown (creative director at the music channels).
The jumbotron look was a cost-efective branding device which gave the channel a big-event feel.
Mornings on Max
Created a branded block from 7am-10am weekday mornings which featured inspiring music, horoscopes and weather. Aimed at 25-54 women, it resulted in an immediate ratings increase.
Spot was created and produced by the Glue Society.